shaRon sachse ePortfolio


Project Custom Wordpress Development
2017 Davey Award Winner, Websites - Non-profit

Client Project Sleep Tight Organization

Description The Wordpress site was created for a group of young student entrepreneurs. The challange: the non-profit website needed to be inviting and colorful to engage the youthful audience as well as donors and corporate philanthropy. Additionally the site needed the ability to collect donations and be responsive.

Tasks performed:

  • Phase I:
    • Perform competitive analysis on similar websites to gain an understanding of the current market
    • Explore site's current content and recommend improvements based on usability/ SEO research
    • Finesse the navigation and text to meet marketing goals
    • Mockups and wireframes for responsive pages across ALL devices
    • Developed brand identity/ guidelines
    • Examine the information architecture (IA) and improve it based on content analysis/ SEO
  • Deliverables: Image enhancements, Graphics, Photoshop mockups, Wireframes, Interactive prototypes, Feature specs and User flows
  • Phase II:
  • Site built on Wordpress Platform.
    • Built Wordpress Theme templates
    • Features: flat design with CSS3 animations
    • Integrated social sharing and connectivity via API's
    • Developed custom admin interface
    • Incorporated donation/ payment structure
    • SEO best practices
    • Responsive theming, mobile ready
    • Customized widget layout creating a flexiable design that will grow with the organizations need
  • Deliverables: Custom Wordpress Theme, including page templates, custom: posts, loops, shortcodes and widgets; added Google Fonts
  • Phase III:
    • Server/database setup
    • Site instillation
    • Wordpress Training
  • Deliverables: Pushed the site "Live" and provided the essential training.

ToolsWordpress, HTML5, CSS3 Animations, wireframe, PHP, Javascript, Illustrator, Sublime Text3, Chrome, FireFox

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